PIJMR is a refereed Bi-Annual Journal of Prestige Institute of Management and Research, Indore. It aims to promote and encourage research in varied disciplines of management. PIJMR invites original contributions in the form Research Papers, Case studies and Book Reviews relating to Finance, Economics, HRM/Organizational Behavior, Information Technology, Marketing, Strategic Management, International Business, Operations Management and other areas of management. The contributions should be original and related to the current issues prevailing at the individual level/organization level or in the society at national or international level. The contributions should be a sign of the rigor and zeal of the researcher’s research based academic inputs.

Inaugural